9/26/2023 0 Comments No way home box office mojo![]() Somehow, some way, Universal will squeeze blood from this rock. The 355 will live on Peacock for four months, then head to Amazon Prime, available free to members, for another ten months, before moving back to the NBCUni streamer service. In its 45th day of release, The 355, like the rest of Uni’s theatrical slate moving forward, will appear on the pay-tier of Peacock. What happens now with The 355? Well, it’s on a 17-day theatrical window and heads to PVOD very soon. However, with studios practicing streaming, they’re trying to adapt the streamers’ volume sense of accounting to their ledgers, in that they spend so many multimillion dollars on content and hope to offset that cost with subscriptions and other ancillary revenues and global film rentals. Traditionally, we’d rake The 355 over the coals on how it’s poised to be unprofitable. The results here aren’t that far off from 2020 pre-pandemic spy bomb The Rhythm Section, which opened to $2.7M. Of course, older adults aren’t storming movie theaters. However, we’ve seen other foreign sales titles become unwound and head to streamers or PVOD on account of the pandemic. I’m under the impression that tight deals didn’t allow this movie to be sold to a streamer. Universal held this title throughout the pandemic. They reached out to Cruz, Nyong’o, Diane Kruger and Bingbing Fan with the pitch to make the movie outside the Hollywood system, so that they could retain fiscal ownership and authorship of the $75M production and share in the pic’s upside in various percentages.įilmNation sold foreign at Cannes, with CAA Media Finance selling domestic and China, as Deadline first reported in the news about the massive stateside sale. As Kinberg told us on Crew Call recently, star Chastain, who worked with him on his X-Men: Dark Phoenix and The Martian production, approached the scribe/filmmaker with the idea of an all-female spy ensemble. ![]() The title was the code name of the first female spy in the American Revolution, and became jargon for a female intelligence agent. But amidst the Covid-resurge, moviegoers are tapping their finger for Peacock or another streaming service drop date.” (from left) Jessica Chastain, Lupita Nyong’o and director Simon Kinberg on ‘The 355’ Universal ![]() Fans of Jessica Chastain, Lupita Nyong’o, and Penelopé Cruz are super-supportively cheering for success. RelishMix says about the social media chatter, “Convo for The 355 swings mixed-negative, as fans feel like they’re being served a bit of a cliché cookie-cutter action package in the spirit of Charlie’s Angels or ‘James Bond’s daughters’ with a diverse mix of kick-ass, super-charged women. According to EntTelligence, The 355‘s weekend B.O. But Comscore/Screen Engine’s PostTrak is worse at 76%. Critics at 26% Rotten are saying to avoid, while CinemaScore is better at B+. It’s not just omicron, but, yes, word-of-mouth does have something to do with it. However critics and moviegoers have detected a by-the-numbers action film, and that bad word-of-mouth is deep-sixing The 355, with a $4.8M result in 3rd place. The Simon Kinberg-directed-produced and cowritten all- femme action movie The 355seemed like a perfect title for Universal, to acquire domestic on at $20M, the movie fitting in its theatrical slate, which is about diversity and representation. Also on that weekend, the wide expansion of Universal/Amblin/New Republic’s 1917 led the box office with $37M, while Rise of Skywalker ranked 2nd with $15.1M, and Jumanji: The Next Level in weekend 5 doing $14M in third. 10-12, 2020 made at least $5.1M+ this weekend, the 10th-ranking title’s baseline is at $632K. This puts the frame -52% off the same January weekend in 2020, which grossed $132M. Spider-Man reps 51% of this weekend’s total estimated $64M ticket sales for all titles. Unfortunately, it’s that middling adult fare which continues to swoon, sure to be hurt by Covid. A period prequel (King’s Man), a flat-flooded franchise sequel available in homes ( Matrix Resurrections), and a 2 1/2 hour remake of a 61-year old Best Picture Oscar winner (West Side Story), aren’t pulling in moviegoers like Little Women, Knives Out did two years ago at this time, or Hateful Eight and Big Short did six years ago, when Force Awakens was still ruling January. It just boils down to the type of movie you’re going to make extra time for outside your house, and if it looks similar to anything in a Netflix queue, you’re not going to sacrifice time. Deep down, no matter if you’re blue or red state, everyone wants to get out and live their lives and manage safety in a Covid-19 environment. For those movie theaters rolling in dough over popcorn money, Spider-Man is not an anomaly, but a reminder of Christmas pasts.
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